We all know how important data is, and using tools like Google Analytics to analyze our websites can help – but are we taking advantage of all that is being offered? I’ve been working with web analytics for the past four years, and during that time there have been several updates and new reports launched, making it difficult to keep up. It can be easy to stick with the reports and tools we’ve been using since the beginning, and overlook what we aren’t as familiar with.
Here are 6 tools that you may not be using – but you should be.
1. Device Reports
3. Event Tracking
4. Site Search
5. Location Reports
6. In Page Analytics
*The feature is also available to access within your analytics account, although this will be moving exclusively to the Chrome Extension soon.
These tools can not only help you learn more about your audience, but if you’re considering a major change to your website, doing a quick “audit” with these reports will give you direction to base your changes off of and can be used as a baseline to measure your results against.
Interested in diving deeper into analytics and how we can improve your website’s performance?