Careers portal leverages global brand for franchise talent

How could InterContinental Hotels Group (IHG®) leverage their brand and heavily-trafficked website to help fill job openings at franchised locations? See how Sanger & Eby utilized rapid prototyping to successfully and securely connect IHG with franchise partners.

Challenge

InterContinental Hotels Group (IHG®), is an industry-leading hospitality brand with hotels in more than 100 countries. While the IHG website’s career section is highly trafficked by individuals looking for jobs, many of the company’s hotels are franchises and not owned by the corporate structure. Franchisees do not have access to the main IHG careers site or the IHG internal applicant tracking system. This presented a challenge: How could IHG leverage their well-known brand and busy website to help fill job openings at their franchised locations?

Services:

User experience planning Responsive website design & development Custom application development Accessibility testing & compliance Multilingual implementation Data architecture & systems integration Ongoing maintenance & support

How could InterContinental Hotels Group (IHG®) leverage their brand and heavily-trafficked website to help fill job openings at franchised locations? See how Sanger & Eby utilized rapid prototyping to successfully and securely connect IHG with franchise partners.

Services:

User experience planning Responsive website design & development Custom application development Accessibility testing & compliance Multilingual implementation Data architecture & systems integration Ongoing maintenance & support

Challenge

InterContinental Hotels Group (IHG®), is an industry-leading hospitality brand with hotels in more than 100 countries. While the IHG website’s career section is highly trafficked by individuals looking for jobs, many of the company’s hotels are franchises and not owned by the corporate structure. Franchisees do not have access to the main IHG careers site or the IHG internal applicant tracking system. This presented a challenge: How could IHG leverage their well-known brand and busy website to help fill job openings at their franchised locations?

Portal welcome screens
Responsive portal design on multiple devices
Icon set designed for the portal

IHG needed a way for their franchisees to securely post open positions on the IHG global careers site, while letting the postings connect back to an individual franchise’s website for application completion or next steps. To ensure consistency and appropriate usage, IHG also needed corporate functionality to view metrics by franchise, charge for job postings and more. As IHG is a global company, the solution for franchise partners needed to be available in 5 different languages for HR employees and support job postings in 15 different languages. 

Mobile portal user experience

Strategy

Due to the complex project requirements and a short timeline, Sanger & Eby knew that gathering real-time user feedback from IHG corporate and franchisee users would be critical to the successful launch of the IHG Franchise Careers Portal project. 

To ensure we kept the IHG business needs at the center and were efficient with time, we implemented a phased approach with milestone check-ins. With each phase, an interactive prototype was developed to illustrate new functionality and user experience prior to web development. The prototypes produced allowed the client to provide very specific, accurate feedback and enabled us to deliver an end product with no surprises.

As security was a top priority, Sanger & Eby worked closely with IHG’s Global Technology team to implement a Single-Sign-On (SSO) process for franchise users to access the system.

Once an MVP (Minimally Viable Product) was established, we piloted the Portal with a small group of hotels. Knowledge gained from the pilot was utilized to make decisions and enhancements to functionality for subsequent releases based on IHG business needs and participant feedback.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS

Frameworks/tools

ASP.NET
Bootstrap
MS SQL Server
Axure R/P

APIs/integrations

SAML 2.0 Single Sign On (SSO)
Azure Web App

Results

The IHG Franchise Careers Portal was custom developed and is hosted in Microsoft’s cloud environment. It allows IHG’s franchisees to access the company’s web traffic to fill open positions while maintaining the brand’s consistency and site security.

Through the series of phased releases, the portal was efficiently designed and built working collaboratively with IHG. The response to the new platform has been overwhelmingly successful, with more than a thousand franchises to date utilizing the functionality.

 

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