Custom digital tool simplifies complex, manual process

Improving the application process for the highly competitive FOX Entertainment Writers Incubator required a custom digital solution to provide an efficient back-end for administrators and an outstanding candidate experience.

Challenge

The FOX Entertainment Writers Incubator is an innovative, highly-selective writing program designed to find talented creatives with diverse voices and backgrounds. The program helps writers hone their skills with support from established writers, directors, executives and producers. Successfully completing the Incubator gives creatives invaluable experience in the media and entertainment industry and elevates them above the competition when FOX executives make staffing decisions for FOX television shows.

The FOX FWI team’s existing solution for managing the program’s complex application and scoring process was an out-of-the-box solution and Google Sheets that didn’t meet their needs and led to user frustration.  Candidates would use their existing applicant tracking system to apply for fake job.  They were required to follow special instructions that made it difficult to apply and easy to miss one of the application requirements.

FOX needed a partner to create a custom solution that supported essential functions like document uploading, digital signing and providing required references that also provided an excellent candidate experience. In addition to applicant needs, administrators also needed an efficient way to evaluate, collaborate and track and score applications. FOX turned to Sanger & Eby to create a better user experience for everyone involved.

Services:

Stakeholder interviews UI Mockup and testing User experience planning User interface design Custom application development Mobile device testing Application support

Improving the application process for the highly competitive FOX Entertainment Writers Incubator required a custom digital solution to provide an efficient back-end for administrators and an outstanding candidate experience.

Services:

Stakeholder interviews UI Mockup and testing User experience planning User interface design Custom application development Mobile device testing Application support

Challenge

The FOX Entertainment Writers Incubator is an innovative, highly-selective writing program designed to find talented creatives with diverse voices and backgrounds. The program helps writers hone their skills with support from established writers, directors, executives and producers. Successfully completing the Incubator gives creatives invaluable experience in the media and entertainment industry and elevates them above the competition when FOX executives make staffing decisions for FOX television shows.

The FOX FWI team’s existing solution for managing the program’s complex application and scoring process was an out-of-the-box solution and Google Sheets that didn’t meet their needs and led to user frustration.  Candidates would use their existing applicant tracking system to apply for fake job.  They were required to follow special instructions that made it difficult to apply and easy to miss one of the application requirements.

FOX needed a partner to create a custom solution that supported essential functions like document uploading, digital signing and providing required references that also provided an excellent candidate experience. In addition to applicant needs, administrators also needed an efficient way to evaluate, collaborate and track and score applications. FOX turned to Sanger & Eby to create a better user experience for everyone involved.

Strategy

With a limited amount of time before recruitment began, our team hit the ground running. We began by creating mockups of the functionality using rapid prototyping software. This gave us the chance to review all functionality with the FWI team prior to starting development to ensure all stakeholders and were aligned on the end result. Testing the UI prior to writing any code reduced the need for rework.

This first phase of development included an account creation/management for applicants and a 5-step, easy-to-follow, secure application process with Adobe Sign integration. As each step in the online application was completed, a visual indication showed when requirements were met. Final applications could not be submitted until all of the required documents were uploaded and all requirements were met. This process eliminated incomplete or incorrect applications while greatly improving and simplifying the applicant experience.

The second phase began the development of the secure backend where administrators could review applications in an organized manner for review and scoring.

Results

We created a custom online tool to manage the applications for the FOX Entertainment Writers Incubator (FWI) program that:

  • Was customized for the FWI program with the ability to easily expand and grow with the initiative and others
  • Vastly improves the user experience for both applicants and the administrative team
  • Visually shows when requirements are met
  • Automates steps in the process to reduce administrative burden and streamline a manual and complex process
  • Reduces human error, increase efficiency and consistency

After seeing a valuable improvement to application management during the initial application season following launch, the FWI and Sanger & Eby teams are currently planning enhancements to the tool including further improve the administrative scoring features.

Tech stack

The following languages and platforms were used to bring this project to life:

Languages

HTML5
CSS

Frameworks/tools

ASP.NET
.NET MVC
MS SQL Server
Axure R/P

API

Google Analytics
Adobe Sign Integration