Iconic retailer Bloomingdale’s competes for world-class talent for both its executive operations and retail stores. The company needed a recruiting site that effectively communicated its employer brand: creative, entrepreneurial, passionate, and committed to making a difference.
In the competitive market for hourly talent, Bloomingdale’s needed an edge in recruiting, not only for outstanding sales associates to staff its legendary stores and support its burgeoning outlet business, but also for recruiting top talent for its corporate operations.
The company needed to efficiently funnel candidates to jobs as rapidly as possible, making it easy for them to apply — even on mobile devices, which make up the majority of Internet and job search traffic. Because candidates are unlikely to commute extensively for retail sales positions, showing them jobs nearest their location was a critical need.
The company’s careers website, bloomingdalesJOBS.com, featured responsive design and a mobile search and job application for its Taleo applicant tracking system implementation. However, it didn’t take advantage of the latest advances in candidate experience, including highly customized and personalized job experiences for different roles within the company; geolocation capabilities to help candidates find jobs near them faster and more efficiently; and real, authentic photography and video to clearly reflect the company’s employer brand and create meaningful connections with prospective employees.
Sanger & Eby designed and developed a new, fully responsive careers site, including Taleo mobile search and apply, to provide Bloomingdale’s with a competitive edge in recruiting talent across the full spectrum of needs — from corporate offices in New York to its flagship 59th Street store to retail and outlet locations across the country.
Our integrated geolocation feature delivers the nearest job listings to the candidate upon initial home page load without ever needing to search. This means retail associates are directed immediately and effortlessly to nearby opportunities — the ones they’re most likely to apply for.
A powerful, flexible career search enables potential hires to search by distance, schedule, shift or keyword. Candidates can save jobs to a customized list for future exploration, and with a job-alerts subscription, they can sign up for notifications as jobs fitting their selected criteria become available.
Job description pages also are enhanced. Embedding social-sharing tools makes job postings easier to email and share through social media, thereby dramatically boosting Bloomingdale’s reach. At-a-glance job listings display the location, category, schedule and requisition ID numbers. Authentic photography and extensive video that are added to each page show what it’s like to be a part of the Bloomingdale’s team in every aspect of the organization, highlighting culture and perks, as well as more details about what the job entails.
The Taleo job search and application are branded and optimized for mobile, providing a streamlined user experience in an applicant tracking system that’s normally very challenging for candidates to navigate while using a mobile device.
The newly launched careers site provides Bloomingdale’s with a state-of-the-art candidate experience across all platforms with mobile-friendly Taleo job-search-and-apply functionality. Our solution gives the company access to a much broader talent market — job seekers on mobile devices — and makes it seamless for them to apply, regardless of platform.
The new site provides a clear, insightful perspective on what it’s like to be a part of the Bloomingdale’s team across every aspect of the organization, elegantly expressing Bloomingdale’s legendary employer brand and bringing the company to life for candidates in a meaningful way.