Strategy
The Sanger & Eby team worked in partnership with the CAM team, utilizing input from community partners and the public, to re-imagine CAM’s website experience. This input was harnessed into a responsive website with intuitively reorganized content and a streamlined navigation.
Using smart design thinking, we elevated the digital space to beautifully showcase CAM’s collections and encourage visitors to explore programs and offerings and drive attendance.
We implemented Umbraco, an open-source content management system (CMS) to enable the CAM team to maintain the site internally.
We developed a custom console utility to retrieve data updates from Piction so CAM’s collection can be displayed in a continually updated digital art gallery on the site. This solution provided a whole new way to interact and engage with the museum for online visitors. Copyright management functionality ensured that copyrighted works are protected and that zooming and downloading functions are disabled, while works in the public domain are available for image download.
The new site had a special focus on teachers and students, providing more than 300 cross-curricular classroom resources housed in a searchable database.