Macy’s Employer Branding

Multi-channel Recruiting Solution

With more than 175,000 associates ranging from corporate staff to holiday seasonal workers, Macy’s, Inc. has a wide range of talent requirements—each with specific needs and interests Macy’s must address to attract and retain the right talent.

CHALLENGE
Macy’s Chairman and CEO Terry Lundgren says the company’s talent is a driving force behind its success, and the company competes with other top employers for the best and brightest candidates. They needed to clearly differentiate, as well as communicate the breadth and depth of careers in retail, along with Macy’s unparalleled focus on developing careers and building talent to maximum potential.

STRATEGY
Sanger & Eby and Macy’s partnered to create the overall Macy’s employer brand, with macysJOBS.com at the center. In addition to information on culture, talent development, diversity, and benefits, it also houses Sanger & Eby’s innovative mobile Taleo recruiting solution, which features a fully mobile job search and application. A series of highly targeted microsites strategically focus on the needs of high-priority recruiting needs, including College recruiting, beauty, e-commerce, military, and holiday.

The innovative Career Path Builder highlights career development at Macy’s, enabling users to follow potential career paths throughout the organization; an elegant admin system lets Macy’s easily add and change career paths as the business evolves.

Social recruiting is a key element of the Macy’s employer branding strategy. 

An overarching social media strategy outlines the “big picture,” with targeted sub-strategies focusing on specific audience needs. Platforms include one of the first implementations of LinkedIn Career Pages, as well as LinkedIn Groups, Facebook, and Twitter.

RESULTS
More than 780,000 people visit Macy’s career sites each month, and the fully mobile Taleo job search and application lets users seamlessly search and apply for jobs whether on a mobile phone, tablet, or desktop. Macy’s reports more than 25% of job applications now come through mobile devices. The company consistently hits aggressive hiring goals, and BusinessWeek named Macy’s one of the 50 Best Places to Launch a Career.

By any measure, our work has been a key driver in Macy’s ability to attract, develop and retain one of the most talented teams in retailing today.

Find out what Sanger & Eby can do to help your company attract and retain top talent through a strategic, well-articulated employer brand.

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