The competition for top talent has never been tougher – in fact, 90% of recruiters in a recent survey said the job market today is candidate-driven – up from 54% in 2011. And the challenge goes beyond recruiting to the ongoing challenge of retention. In today’s market, 84% of employees say they’d leave their current role if a company with a great reputation offered them a job.
The key to winning in recruiting and retention is an effective, well-articulated employer brand and recruitment marketing program that captures your culture and sparks the imagination not only of your future employees, but of your current ones as well.
of candidates consider employer brand in deciding whether to accept or decline
Companies with a strong employer brand have 37% lower absenteeism and 28% lower turnover.
Applicants for hard-to-fill roles (10+ years experience) are three times more likely to apply after interacting with effective employer brand content.
And that’s just the beginning of what an effective employer brand and recruitment marketing strategy can do for your bottom line. For many candidates, experience with your employer brand begins with your careers website. Candidates want to know what they’ll be doing, who they’ll be working with, where they’ll be working, and what the culture’s like. And it’s not enough to tell them what it’s like to work at your company. In today’s competitive market, you have to show them.
Beyond that, you’ve got to offer a great candidate experience – including the ability to seamlessly search and apply for jobs – even from a mobile device.
We’ll help you leverage your careers website into a powerful, engaging platform that sparks interest, engagement, belief, and action, and helps you recruit – and retain – the talent that drives business results.
Let’s explore what we can do together.
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