New features offered by your favorite platforms may help drive leads, nurture customers and encourage loyalty.
Hindsight is 2020 and we want to be sure you don’t look back on this decade wishing you had leveraged all the organic social media marketing opportunities possible to move the needle in your business.
Leading up to this decade we saw a rise in consumer expectations around engagement and the trend toward deeper, relationship-building communication. Additionally, our favorite platforms have added useful features, and platforms many of us have been skeptical about for a while have really started to gain traction.
Check out what’s happening with popular social platforms to get your digital marketing strategy for 2020 kicked off right. Let’s begin with our insights on current consumer trends.
Consumer insights driving social media trends in 2020
This means that social feeds still matter and investing in a social media strategy that focuses on organic and paid social media content is a must. Keep in mind that although discovery is paramount for amplification, nurturing new audience members is key for loyalty and longevity.
Consumers follow hundreds of brands, news outlets and influencers across several social media platforms. Despite that, they still take time to engage with brands by leaving comments and asking questions. Brands who jump at the opportunity to engage and implement a strong social management strategy will find more success than those who don’t. And don’t be afraid to supplement human interaction with chat bots.
Video is still the king of content right now when it comes to engagement, and we’re not talking about high production brand videos and social media ads. We’re talking about raw, unpolished, behind-the-scenes snapshots like the ones found on YouTube, TikTok and Instagram Stories. Consumers want to see real people interacting in an authentic way. Consumers are skeptical of highly edited anything — photos and videos — and look more and more to influencers, ambassadors and real people to show how products perform and companies conduct themselves.
Instagram is working hard at creating a seamless interest-based, e-commerce experience. Brands would be wise to start nurturing shoppers now by creating meaningful sales content that illustrates lifestyle, builds community and adds value for when shopping features become scalable and available to all.
What’s new with our favorite social media platforms in 2020
Facebook has been working hard to improve profitability for advertisers by incorporating new ad performance testing features, more robust scheduling tools and improved community benefits.
This app is making it easier than ever for brands to schedule content, interact with customers and create memorable experiences:
As a result from a redesign, SnapChat suffered user decline for the first time but it’s working hard to recapture user interest by launching a variety of new features. Here’s what’s new:
For those who aren’t comedians, influencers, celebrities or politicians, Twitter continues to elude, but new features may add just the right amount of ‘user-friendly’ needed to increase use and improve engagement.
The perfect platform for burgeoning comedians, musicians and performers of all kinds, but especially for users who just want to have fun uploading silly lip-sync skits, songs, and dances. TikTok's 15 second clips can be strung together to create longer content. This platform is still elusive to most outside of the Gen Z and millennial generations but it’s quickly gaining in popularity. Here’s why:
Primarily used by bloggers and e-commerce brands, Pinterest is still a great destination for users to create inspiration ‘boards’ for whatever interests them. Brands should be using this platform to post about products and services. Pinning a product to a board today could turn into a sale tomorrow. Here’s what’s new:
Social media platform relevance and functionality seems to change by the day, and sometimes hour. Without a strategy, brands are at risk of putting money and time into the wrong platforms. We can help you turn down the noise to identify exactly which social media investments are worth making. Get in touch today.