Companies with strong employee engagement are 21% more productive and have 19% higher profitability, according to current research. Here’s how to get your employees more engaged, and drive more to your company’s bottom line.
In our last post on employee engagement, we talked about how to build a business case for it (starting with increased profitability). In this post, we’ll take a look at the top 3 things you’ll need to do to get started. Here they are:
1. Make communications a priority
Communicating your values, your goals and your culture on a regular, ongoing basis is key to effectively engaging employees and achieving success. Remind them who your company is, what it stands for and what you’re working together to achieve. Share news and insights, and call out successes. And believe it or not, even sharing the not-so-good news can drive engagement and inspire a little extra effort (thus the productivity gains companies with highly engaged employees see – up to 21%, according to the most recent Gallup State of the American Workplace study). You can find more statistics on the business benefits of strong employee engagement in part 1 of this series.
2. Drive alignment
Every value and goal must cross all areas of the business, including employees, partners, vendors and consultants. When you’re all working together towards a common goal, employees are more likely to feel they’re working towards a higher purpose – and to care more about the results.
3. Build culture
This is the measurement that separates the winners from the rest of the pack. It’s the lifeblood of your internal brand, and it matters to your employees. Businesses with a strong culture have employee engagement and retention rates 30 to 50% higher than those that don’t. Communicating, reinforcing and celebrating culture are crucial to keeping your team engaged and on track.
Ready to start building employee engagement and creating a brighter future for your organization? Let’s talk.