Learn how social media impacts your SEO and get 5 steps to improving your search rankings using your social media accounts.
2 trillion is the number of searches Google is handling annually worldwide and at least 1 billion people are using Google every month. This year, 39% of consumers were influenced by a relevant search and 47% say they view anywhere from 3-5 pieces of content created by a company before talking to a salesperson. This content includes a wide range of items, including ads, social media posts, blog posts, e-newsletters, commercials and more.
Brandwatch reports that users spend an average of 142 minutes per day engaging with social media platforms. Additionally, $74 billion was spent on social network advertising in 2018. Social media is pervasive, and it further reinforces what search engines ultimately strive to deliver: high rankings for relevant, reliable content that meets the user’s needs. As such, social media is a great way to build brand awareness, instill trust, drive traffic and can yield results for search visibility.
The intersection of social media and SEO is referred to as “social search” and it’s a critical component of a successful SEO program.
As social search continues to grow and evolve, it deepens the need for an effective, current and well-maintained social media strategy that leverages brand-relevant and user-relevant keywords.
So, what does a social strategy look like? We’ll give you the highlights.
5 ways to improve your SEO with social:
We find that a social media strategy is the first thing to go when clients get busy, but it’s one of the most important things you can do to improve SEO and build trust with your target audiences.
Need a partner to help identify where your areas for opportunity are? Contact us today to improve your search rankings with a concrete social media strategy.