Social media is a vital part of marketing – but how do you know which platforms are right for your target audience? Having an online presence is a nonnegotiable for those aiming to reach 18-29 year olds. Here are some tips to help you decide which platforms are worth your time.
Facebook, Twitter and LinkedIn are social media standards – but what about other platforms like Instagram, Snapchat or YouTube? Is it necessary to have an account on all of these too? Not to mention using the new features released on existing platforms like Facebook Live and Instagram stories. Pew Research released statistics on social media usage in 2019 at the beginning of April. These statistics are constantly changing, and it can be overwhelming, especially if you’re a one-man (or woman) show. Our quick guide below will help give you a few ideas on how to utilize each platform.
One last piece of advice - utilize social media management and scheduling tools to easily manage multiple accounts and plan your posts ahead of time. Buffer or Hootsuite are just two examples with free versions, but there are endless options. Do your research and see which tools can manage all or the majority of your social media accounts and are easy to use. Many offer free trials so you can take them for a test drive before you buy! When it comes to social media, just remember that consistency is key.
We can help you create a digital campaign or develop a social strategy for an upcoming initiative. Contact us if you need support optimizing your social media efforts.