Social media is becoming a vital part of marketing – but how do you know which platforms are the right way to reach your target audience?
Facebook, Twitter and LinkedIn are social media standards – but what about other platforms like Instagram, Snapchat, or YouTube – is it necessary to have an account on all of these too? Not to mention using the new features released on existing platforms like Facebook Live and Twitter Moments. Pew Research released Social Media Use in 2018 at the beginning of March and with the statistics constantly changing, it can be overwhelming, especially if you’re a one-man (or woman) show. Our quick guide below will help give you a few ideas on how to utilize each platform.
Facebook & Facebook Live
Instagram & Instagram Stories
One last piece of advice - utilize social media management and scheduling tools to easily manage multiple accounts and plan your posts ahead of time. Buffer or Hootsuite are just two examples but there are endless options. Just do your research, see which tools can manage all or the majority of your social media accounts and are easy to use. (Many offer free trials so you can take them for a test drive before you buy!)