Over the past few years, we’ve continued to see the rise in video marketing. Video is no longer the up-and-coming marketing trend. It’s here to stay. Have you embraced video at your school?
As we work with our education clients and speak with their stakeholders, we consistently hear feedback about the importance of authenticity and visual elements throughout their websites and social channels. Incorporating videos, whether a video header on a website or an enrollment video that gives an overview of your school, can deepen connections with your visitors.
Video communicates and inspires emotion with viewers, often more than just with text alone. Publishing videos on your social channels; such as Facebook and YouTube, also allows you to quickly reach a larger audience. 55 percent of people watch videos online every day (Digital Information World). If you’re not currently incorporating video, you’re missing an opportunity to connect with potential students and deepen relationships with current students and families.
Creating a recruitment video to showcase your school and culture is a great start, but to engage with your audience throughout the year, beyond the recruitment season, there are other opportunities to incorporate video.
Videos don’t have to be scripted or break the bank. The key is to be authentic in the message you’re delivering. Remember, you’re creating an emotional connection with your audience.
Interested in learning more about how Sanger & Eby can help develop your video marketing strategy? Let’s talk about bringing your vision to life.