Outstanding results from rebrand & recruitment campaign

New positioning and full-scale recruiting campaign helped Clark State Community College boost enrollment at a time when enrollment at colleges across the state was declining.

Challenge 

As state funding criteria shift from an enrollment-based system to an outcome-based one, Clark State Community College needed an enhanced branding and enrollment campaign that would tell the College’s story in an effective and engaging way. This meant a refreshed brand and identity system that would appeal to identified target markets and provide the foundation for a new marketing and advertising campaign. Clark State engaged Sanger & Eby to develop its new brand and refresh its brand identity, as well as create marketing and advertising pieces, including a new college website.

Services:

Competitive analysis Focus groups & stakeholder interviews Positioning & messaging Content strategy & development Brand development Print & digital design Measurement & analytics planning

New positioning and full-scale recruiting campaign helped Clark State Community College boost enrollment at a time when enrollment at colleges across the state was declining.

Services:

Competitive analysis Focus groups & stakeholder interviews Positioning & messaging Content strategy & development Brand development Print & digital design Measurement & analytics planning

Challenge 

As state funding criteria shift from an enrollment-based system to an outcome-based one, Clark State Community College needed an enhanced branding and enrollment campaign that would tell the College’s story in an effective and engaging way. This meant a refreshed brand and identity system that would appeal to identified target markets and provide the foundation for a new marketing and advertising campaign. Clark State engaged Sanger & Eby to develop its new brand and refresh its brand identity, as well as create marketing and advertising pieces, including a new college website.

Collage of custom photography from photo shoot done during the rebranding initiative including one male and one female student smiling and the lobby of the welcome center.
Cover and spread from viewbook.
Spreads from viewbook.

Strategy

Extensive research and competitive analysis including focus groups with key target demographics built the groundwork for positioning and branding. Rebranding included the redesign of Clark State’s main college and supporting logos as well as its athletic logo and mascot. Following logo development, we created brand guidelines: crucial components for controlling the integrity and continuity of the College’s brand. Sanger & Eby developed fresh taglines and content then art directed photo shoots to gather authentic photography that was deployed across a new enrollment campaign that included a new viewbook, radio spots, billboards, street pole banners and digital and print advertising.

Single page at-a-glance version of the brand guidelines includes logo, colors and typography.
Single page at-a-glance version of the brand guidelines.

Results

Clark State Community College was one of only three colleges and universities to experience enrollment growth in the following year. Clark State also saw its graduation rate skyrocket since its repositioning and recruiting campaign – by 77%.

 

Let’s talk about how we can help drive results for your institution through effective, engaging education marketing.