Mobile solution attracts new talent on a global scale

A key element of InterContinental Hotels Group’s aggressive global growth strategy is attracting and engaging next-generation talent: students and recent graduates who are eager to contribute and make their mark with creative new ideas.

Challenge

Facing fierce competition for qualified candidates within the next generation talent pool, IHG needed to find ways to connect with and engage the tech-savvy gen Z audience. IHG turned to partner Sanger & Eby to leverage the powerful mobile job search and apply functionality they created together for the global careers website to effectively target these candidates.

Services:

User experience planning Responsive website design & development Custom application development Mobile job search & apply functionality Multilingual implementation

A key element of InterContinental Hotels Group’s aggressive global growth strategy is attracting and engaging next-generation talent: students and recent graduates who are eager to contribute and make their mark with creative new ideas.

Services:

User experience planning Responsive website design & development Custom application development Mobile job search & apply functionality Multilingual implementation

Challenge

Facing fierce competition for qualified candidates within the next generation talent pool, IHG needed to find ways to connect with and engage the tech-savvy gen Z audience. IHG turned to partner Sanger & Eby to leverage the powerful mobile job search and apply functionality they created together for the global careers website to effectively target these candidates.

Responsive web design on multiple devices

Strategy

Sanger & Eby had the challenge of integrating existing design elements into the mobile job search and apply framework to create a seamless user experience across all platforms and devices.

While a large percentage of hospitality hiring is location-based, that’s often not the case for interns and recent graduates, who may be willing to relocate long distances to fulfill their career objectives. We redesigned the career search to be less location-focused and to provide an experience that showcases all early careers opportunities in a single view.

Emphasizing IHG’s global presence, the early careers website is available in 14 languages, so users are able to explore career opportunities in their preferred language. The layout flexes to accommodate differences in language length and orientation while elegantly retaining the design aesthetic.

Mobile detail of job search

Tech stack

The following languages and platforms were used to bring this project to life:

ASP.Net

.NET MVC

MS SQL Server

Taleo API

Lumesse TalentLink API

Umbraco CMS

Vorto Module

HTML5/CSS

Bootstrap

JQuery

JQuery UI

Google Analytics

Results

The early careers website launched with job search and application fully optimized for mobile, the experience was tailored to the needs of the early careers audience making it easy for generation Z candidates to find jobs regardless of platform or device.

 

Ready to start getting more quality applications? We can help you create a mobile search and apply solution that will get you there. Let’s talk.