Kao needed an employer brand that would reflect their global influence while appealing to all employee types in their Americas Region. Our partnership created a strategy that will help the company communicate consistently across the entire employee lifecycle, from candidate to retiree.
Challenge
As a global company with tremendous size and consumer influence, Kao is a master at marketing the brands they produce. But when it came to articulating and communicating their regional employer brand for their multiple business fields and company roles, they needed help.
While many clients come to Sanger & Eby with little employer branding baggage, Kao already had a good idea as to what they stood for. But this led to internal teams creating their own homegrown communications with multiple versions of how to interpret brand and content.
The Corporate Communications Team in the Americas Region reached out to Sanger & Eby at a key time internally for the organization. Kao wanted to capitalize on an internal culture transformation initiative that was underway and seize the momentum of employee pride generated during the COVID-19 pandemic to consolidate and optimize their employer brand.
Services:
Stakeholder interviews
SWOT analysis
Content audit & inventory
Employer branding & EVP
Communication strategy
Content development
Digital design
Kao needed an employer brand that would reflect their global influence while appealing to all employee types in their Americas Region. Our partnership created a strategy that will help the company communicate consistently across the entire employee lifecycle, from candidate to retiree.
Services:
Stakeholder interviews
SWOT analysis
Content audit & inventory
Employer branding & EVP
Communication strategy
Content development
Digital design
Challenge
As a global company with tremendous size and consumer influence, Kao is a master at marketing the brands they produce. But when it came to articulating and communicating their regional employer brand for their multiple business fields and company roles, they needed help.
While many clients come to Sanger & Eby with little employer branding baggage, Kao already had a good idea as to what they stood for. But this led to internal teams creating their own homegrown communications with multiple versions of how to interpret brand and content.
The Corporate Communications Team in the Americas Region reached out to Sanger & Eby at a key time internally for the organization. Kao wanted to capitalize on an internal culture transformation initiative that was underway and seize the momentum of employee pride generated during the COVID-19 pandemic to consolidate and optimize their employer brand.
