Strategy is the framework for everything we do. We go deep into our clients’ business, users, data and technology to understand pain points, get to the root of a challenge, identify opportunities and deliver exciting, effective solutions.
Our approach is fully transparent and team-centric. We involve our clients and members of our design and development teams as equal partners in the strategic planning process. That means you get a plan based on research, reason and experience — always grounded within your parameters and budget — with clear objectives and systems to measure success.
The goal of our strategy consultation process is to create a clear path — from brainstorm to finished project — that guarantees success.
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When you work with Sanger & Eby, the strategy process may include:
- Competitive landscape analysis
- Infrastructure analysis
- Quantitative and qualitative research
- Journey mapping
- Prototype and user testing
- Content audit
- Content strategy and development
- Brand positioning and strategy
- User testing
Bring us your challenges
Does your marketing feel disconnected? Are you unsure how to reach your audience? Is the lack of strategy causing you to miss target and goals?
Do you wonder what drives your customers actions? Are you basing your communications decisions on your gut? Lacking the needed data to build your roadmap?
You have your communication goals but not the best way to get there? Do you need an outside perspective on your next technology project or communication plan?
Are you positioned to attract the right candidates? Is your employer brand telling the right story? Do you have the right strategy to engage throughout the employee lifecycle?