Winning in the Hyper-Competitive Entertainment Industry

21st Century Fox’s careers site is a game-changer

Attracting top talent is critical to bottom-line business results in the entertainment industry. A compelling careers website with a mobile-enabled Workday job search and application gives global megabrand 21st Century Fox a recruiting edge.

  • 21st Century Fox Careers Website
  • 21st Century Fox Careers Website
  • 21st Century Fox Careers Website
  • 21st Century Fox Careers Website
  • 21st Century Fox Careers Website

With multiple careers sites, 21CF struggled to leverage scale and present candidates with the full range of opportunities available. They needed a comprehensive, cohesive hiring website that showcased its creative, entrepreneurial employer value proposition and provided a great candidate experience across multiple languages and platforms – including the ability to search and apply for jobs via mobile.

21CF was also transitioning from the Taleo applicant tracking system (ATS) to a new, centralized Workday implementation, and needed to create a mobile job search and application process for the new system. To create the unified experience they needed, the 21CF team turned to partners Sanger & Eby, who designed, developed and maintained Fox Careers – the company’s most successful careers site.

21st Century Fox Careers Resposnsive Website

SERVICES PROVIDED:

  • Strategy
  • Content Strategy
  • Search Engine Optimization
  • User Experience Planning

 

  • Responsive Design
  • Website Development
  • Workday ATS Integration
  • Mobile Search & Apply Optimization

Strategy

Sanger & Eby created a sleek, high-energy, responsive design that combines well-loved entertainment assets with bright, authentic photography. The resulting look and feel captures the innovative, edgy and inviting culture that has long fueled the company as a creative powerhouse.

An interactive map pulls new opportunities from the ATS and displays them as they’re posted to the site, giving candidates a global view of their careers at 21CF and highlighting technology and innovation.

Sanger & Eby partnered with 21CF to transition the mobile search and apply functionality from Taleo to Workday, enabling candidates to apply from any platform. Since 89% of candidates search for jobs on their mobile devices, and 45% do so at least once a day, this expanded the company’s competitive advantage in recruiting technology, younger and international talent.

21st Century Fox Careers Website Screens

Results

The redesigned 21CF Careers site richly expresses the company’s powerful, engaging employer brand as well as enabling expression of each division’s unique culture. With multiple language support and internal and external career sites, it meets the needs of all candidates and streamlines effort for the 21CF HR team.

The 21CF team partnered with Sanger & Eby to roll out the site’s look and feel to internal sites and systems, creating a streamlined, consistent employee experience that supports and reinforces its employer brand, ensuring smoother transitions, higher retention rates and stronger talent engagement.

The talent 21st Century Fox has been able to attract helped garner 27 Academy Award nominations in 2018, topping all other studios and highlighting the importance of effective recruiting in a competitive industry.

 

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Sanger & Eby
501 Chestnut St.
Cincinnati, OH 45203

Katie Krafka
Director, Client Engagement
p. 513.784.9046

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