Communicating value and driving community engagement are key objectives for healthcare foundations. See how Sanger & Eby helps the Atrium Foundation connect with diverse target audiences and drive great results.
When Atrium Medical Center Foundation needs to communicate, they turn to Sanger & Eby. For well over a decade, we’ve partnered with Atrium on their landmark name change and rebranding, marketing materials for annual and capital campaigns, newsletters, annual reports, and much more; Sanger & Eby designs materials that bring Atrium’s message home for their target audiences.
Each year, the foundation devotes time and resources toward a campaign that’s established to raise funds for a specific area of care. Sanger & Eby designs the visual theme for each campaign and weaves it into the look and feel of collateral created throughout the year. Areas of care that have been advanced by these efforts include women’s health, cancer care, child and newborn health, cardiovascular health, and neurosciences. While each has its own unique look, all exist within the overarching foundation brand.
Leading up to Atrium Medical Center’s centennial celebration, we created a series of Legends brochures highlighting key people and events in the organization’s history. For the centennial fall gala, we translated these pieces into banners, which were displayed in the event hall.