Sussex County Community College had been making many great changes on campus, but they needed a strategically organized and redesigned website that reflected the dynamic life of the college and created compelling reasons to engage.
Across the United States, competition among higher education institutions has increased due to a smaller pool of students and increasing concerns about the return on investment for a college education. This is especially true for Sussex County Community College, located in Newton, New Jersey, which is also facing an aging population within their district and a population emigration to more urban areas. Stepping foot on the campus, there is an energy and excitement felt by students, staff and the community, that was not reflected through their website. Sussex needed a strategically organized and redesigned website that provided a great user experience to their multiple audiences, while communicating the benefits and unique value proposition The College offers.
Based on insights gleaned from our research, we develop a series of personas, then created a comprehensive website content strategy to bring the strengths and objectives of the College together with the needs of its target audiences.
A new content management system makes it easy for content owners to update existing content and add new content, and a review and approval structure built into the content management system ensures the marketing team maintains control of messaging and marketing as well as website quality; the Sussex team is thrilled with its ease of use and effectiveness.
The resulting website is designed to quickly and effectively answer questions for prospective students and their influencers, including parents and guidance counselors. It also makes it easy to engage with Sussex. Beautiful photography and video draw the user in and share what it's like to be on campus and be part of the College community - inspiring interest, engagement, belief and action.
The new website launched in late September 2018, so stay tuned for results.