Case studies: Challenges solved. Results delivered.

Turning heads is nice — and can even help achieve your goals — but we’ll never give you work that isn’t backed by powerful strategy.

It’s about boosting bottom lines, gaining new efficiencies and surpassing goals. See how we solve complex business problems with design and technology. All so you can move on to the next big challenge.

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Four Macy's employees in a conference room collaborating over indistinguishable print outs.

Becoming the employer of choice

Macy's, Inc.
Retail
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Close up of hands, one holding a smartphone and the other pointing at the screen that is showing job search results on the Macy's Jobs website.

Custom careers & mobile recruiting at Macy’s

Macy's, Inc.
Retail
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Close up of hands holding a tablet displaying an in-line poll on the Macy's Coast to Coast website.

Interactive employee magazine increases engagement

Macy's, Inc.
Retail
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Branded collage of Kao beauty shots

Balancing global influence & regional needs to define an effective employer brand

Kao
Retail
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Collage of Macy's photos including employees, events, locations and textures

Careers website wins next-generation talent

Macy's, Inc.
Retail
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JOANN team member helping a customer at the cut bar, cutting fabric from a bolt, in the flagship Polaris store. She is wearing a bright green apron, smiling while focusing on her task.

Effective employee onboarding supports new hires and business goals

JOANN
Retail
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Female crouching down tying the laces on bright pink running shoes

Personalized benefits communications for multiple employee types

Macy's, Inc.
Retail
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A smiling female Dollar General team member wearing a black polo shirt with yellow and white name tag that says Olivia standing in the beverage aisle in a Dollar General store

Recruiting campaign launches to inspire and engage both candidates and employees

Dollar General
Retail
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A JOANN team member wearing a bright green apron standing with a customer in the fabric aisle of a store, smiling.

Strengthening engagement with an authentic employer brand

JOANN
Retail
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A well-dressed, Black, male Bloomingdale's sales associate concentrating on organizing a rack of clothing on the sales floor.

Innovative website effectively expresses employer brand

Bloomingdale's
Retail
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Macy's Herald Square storefront in New York

Strategic corporate communications build value and engagement

Macy's, Inc.
Retail
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Macy's Herald Square photo converted to stylized illustration with Maggie, the website's guide

Resource portal supports employee goals and reduces administrative burden

Macy's, Inc.
Retail
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