Macy’s reached out to us to strategize on a new communication solution. First, we conducted a company-wide survey to gain insights into what topics and functionality were most meaningful to audiences. We leveraged our findings to create an innovative interactive digital magazine platform. We developed an in-depth content strategy and an internal marketing and promotional campaign to build awareness and drive users to the site, ensuring maximum reach and return on investment.
The new platform combined both printed news sources into a single, responsive website with a sleek, high-end design. The new content-rich site covered everything Macy’s associates needed from business strategy to styling ideas in one current, comprehensive website. From the option to like articles and the ability to subscribe to updates to contests, in-line article polls and forms to provide feedback and story ideas, site visitors had a wide variety of interactive features to engage with.
This highly interactive platform was built using the Umbraco content management system (CMS) which enabled the Macy’s team to easily add and update all content quickly. Site administrators could create articles with any number of components including unlimited photography, videos, sliders, callouts, polls, forms, metadata and more providing maximum flexibility.